Starting your own business is one thing, but running and keeping it going is another. Last year, there were 400,000 start-ups in the UK but in a single year 300,000 businesses also fail. You owe it to yourself, your family, and your own ambition to make your business one of the success stories. This book helps you do just that. More than a 'how to' book, "Start Up and Run Your Own Business" brings the skills of an experienced blue-chip business and financial consultant to bear on your enterprise. Now in its 6th edition, the book lends you both the authority and experience you need to make the right decisions to ensure your business gets past the critical first few years.Author Jonathan Reuvid gives expert advice and commentary on all the key issues you need to address to make your business successful. From business definition, marketing and raising finance, to procurement, accountancy, IT, taxation and HR issues, he provides you with a comprehensive platform of information designed to give you a 'one-stop-shop' of mission-critical information. Combining best practice advice with cogent strategies for growth and expansion, "Start Up and Run Your Own Business" has earned a deserved reputation for reliability and authority. The new edition continues this tradition, helping you make the most of your business venture.

Table of Contents

Defining your Business; Limitations to growth; Researching your Market; Funding alternatives; Raising capital; Marketing; Sales and customer relations; Website development and e-commerce; Procurement and purchasing; Transportation; Financial accounting and controls; Bookkeeping and administrative systems; IT and management communication; Taxation; Employment and human relations; Pension issues; Managing for growth; Entering export markets; Ownership issues.

Author Biography

Jonathan Reuvid has a background in investment banking, financial consultancy and marketing strategy. He is well known for his reliable, straightforward advice, and is also the author of Working Abroad and Working for Yourself, both published by Kogan Page.