Star Wars first debuted on movie screens in 1977 and over the past forty years has grown into a merchandising phenomenon unequalled both in breadth and range. It has generated more collectables than any other movie series in history. From inexpensive pocket money toys to big ticket full-size replicas, it has spanned every area of licensed product. From inauspicious beginnings, Paul Berry charts the development of the Star Wars collectable from the Original Trilogy era of the 1970s and 1980s, the prequels of the 1990s and 2000s and the modern era of films. This book looks at the massive success of the Kenner, and later Hasbro, action figure range, which has spawned well over 1,000 figures; the story of the books and comics that have greatly expanded the Star Wars universe; the records and the videos; the bubblegum cards; and the modern collectors items. Whether you joined the Star Wars saga in 1977, 1999 or 2015, Star Wars is a hobby that continues to attract new generations of collectors and will likely endure for many decades to come.