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Sports Sponsorship and Brand Development on Hardback by M. Beck-Burridge
Sports Sponsorship and Brand Development on Hardback by M. Beck-Burridge
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Sports Sponsorship and Brand Development

The Subaru and Jaguar Stories
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Description

Subaru and Jaguar provide an outstanding example of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book looks at the partnership between the two companies took them from strength to strength culminating in victory at the World Rally Championship. This explains why Mercedes, BMW, Honda, Renault and now Jaguar have invested heavily in Formula 1 to try and establish or maintain world class brands and provides an important lesson for anyone interested in the creation of world class excellence and global brands.

Author Biography:

MARTIN BECK-BURRIDGE is Director of Automotive Studies and Senior lecturer in International Business at Henley Management College. He is author with Jeremy Walton of Britain's Winning Formula published by Macmillan. JEREMY WALTON is a freelance journalist and author of 25 books.
Release date NZ
November 7th, 2001
Audience
  • Professional & Vocational
Illustrations
VIII, 196 p.
Pages
196
Dimensions
155x235x10
ISBN-13
9780333925409
Product ID
1725726

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Sports Sponsorship and Brand Development by J. Walton
$153.00
Sports Sponsorship and Brand Development
by J. Walton ~ Paperback / softback
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