Sports Business Management

Name: Sports Business Management
SKU: 33411195
Price: 651.00 NZD
Availability: InStock

Decision Making Around the Globe

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Description

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O’Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

Author Biography:

George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA. Norm O’Reilly is Dean of the Graduate School of Business at the University of Maine in Portland, Maine, USA. Antonio Dávila is Professor, HEC Business School, University of Lausanne, Switzerland.

Release date NZ

August 10th, 2020

Author

Audience

Tertiary Education (US: College)

Edition

2nd edition

Illustrations

152 Tables, color; 109 Line drawings, color; 6 Halftones, color; 115 Illustrations, color

Pages

626

ISBN-13

9780367356057

Product ID

33411195

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