Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding

By:

D. Jackson

Format:

Paperback / softback

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Description

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Author Biography:

DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.

Release date NZ

January 1st, 2003

Author

D. Jackson

Audience

Professional & Vocational

Edition

1st ed. 2003

Illustrations

XXII, 179 p.

Pages

179

ISBN-13

9781349509775

Product ID

25599538

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