Forrest Briscoe is Professor of Management and Organization, and Frank & Mary Jean Smeal Research Fellow, in the Smeal College of Business at Pennsylvania State University, USA.  He has published widely in journals including Academy of Management Journal, Administrative Science Quarterly, American Sociological Review, Industrial and Labor Relations Review and Strategic Management Journal. He currently serves as Associate Editor for Administrative Science Quarterly.  Brayden King is the Max McGraw Chair of Management and the Environment, a Professor of Management and Organizations at the Kellogg School of Management, Northwestern University, USA and also holds a courtesy appointment in the Department of Sociology at that institution. He has published in the American Journal of Sociology, Administrative Science Quarterly, American Sociological Review and Organization Science amongst others. He is currently a Senior Editor at Organization Science.  Jocelyn Leitzinger is a Visiting Assistant Professor in the Kellogg School of Management at Northwestern University, USA. Drawing on organizational theory, she studies the impact of social movements on markets through three streams of research. Her work examines the role that social movements and activists play in facilitating the emergence of new industries, instigating practice change within industries, as well as how incumbent firms strategically respond to activist pressure. Her work has been recognized with a number of awards, including Outstanding Paper from the Alliance for Research on Corporate Sustainability.