Not sure how to go on with social media marketing? Something is not working in your social media strategy? Not sure which platform to choose and why? Don't know how to shortlist a platform for business? Why choose Facebook or YouTube or Instagram etc? Are these your questions? Then this book is for you. These are some of the questions that we came across and have therefore created this guide answering those questions for you and much more.We cover in this book, why do social media marketing for your business, how to shortlist social media channels for marketing, how can you create a marketing plan/strategy for your business and lastly which mistakes you should definitely avoid. This guide is written for: > Business Owners who have their own social media business profiles or are looking forward to it. > Those who want to understand how one platform is different from other and how can they leverage it for business. > Students or professionals who want to understand how to do marketing on social media. > All those who want an understanding of social media marketing and how to go about doing it.