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Social Media Listening and Monitoring for Business Applications on Hardback
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Social Media Listening and Monitoring for Business Applications

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Description

Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

Author Biography:

N. Raghavendra Rao, FINAIT Consultancy Services, India.
Release date NZ
September 30th, 2016
Audience
  • Professional & Vocational
Contributor
  • Edited by N. Raghavendra Rao
Pages
394
Dimensions
152x229x29
ISBN-13
9781522508465
Product ID
26147689

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