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Social Media Audit by Urs E Gattiker
Social Media Audit by Urs E Gattiker
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Social Media Audit

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Description

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
Release date NZ
October 29th, 2012
Audience
  • Professional & Vocational
Illustrations
2 Illustrations, black and white; IX, 106 p. 2 illus.
Pages
106
Dimensions
156x234x6
ISBN-13
9781461436027
Product ID
19786965

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