Michele Willson is Associate Professor and Head of Department of Internet Studies at Curtin University in Perth, Western Australia. She is the author of Technically Together: Rethinking Community within Techno-Society (2006) and co-author of A New Theory of Information and the Internet: Public Sphere meets Protocol (2006). She is Lead Investigator on Australia Research Council Linkage Grant, Online Money and Fantasy Games – an applied ethnographic study into the new entrepreneurial communities and their underlying designs. Tama Leaver is Associate Professor and Head of the Department of Internet Studies at Curtin University in Perth, Western Australia. He is the author of Artificial Culture: Identity, Technology and Bodies (2012) and co-editor of An Education in Facebook? Higher Education and the World’s Largest Social Network (2014). He is also a Chief Investigator on Australia Research Council Linkage Grant, Online Money and Fantasy Games – an applied ethnographic study into the new entrepreneurial communities and their underlying designs. Details at www.tamaleaver.net.