Smoke in Their Eyes

By:

Michael Pertschuk

Format:

Paperback / softback

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Description

The classic US struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the ""global settlement"" legislation is now viewed by many public health experts as a historic missed opportunity, and in this text Pertschuk describes the forces brought to bear. A lifelong public health leader and tabacco control advocate, Pertschuk provides insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole. How can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? How is it possible for those whose cause is a moral one to strike political compromise?

Author Biography:

Michael Pertschuk has had a long and distinguished career in public health advocacy: as consumer counsel and ultimately chief counsel to the U.S. Senate Committee on Commerce, from 1965 to 1976; as chairman of the Federal Trade Commission, from 1977 to 1984; and as co-founder and co-director of the Advocacy Institute. His previous books include Revolt against Regulation, Giant Killers, and, with Wendy Schaetzel, The People Rising.

Release date NZ

November 30th, 2001

Author

Michael Pertschuk

Audiences

General (US: Trade)
Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Illustrations

timeline, index

Pages

356

Dimensions

152x227x22

ISBN-13

9780826513939

Product ID

6286701

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