Smart Retailing

Name: Smart Retailing
SKU: 29072077
Price: 175.00 NZD
Availability: InStock

Technologies and Strategies

By:

Format:

Hardback

Show Hide Adult Content

$175.00

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Free Delivery with Primate

Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $43.75 with Afterpay Learn more

6 weekly interest-free payments of $29.17 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

Around 25 Jun - 5 Jul using International Courier

Description

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

Author Biography:

Eleonora Pantano is Associate Professor of Marketing at the University of Bristol, UK. Charles Dennis is Professor of Consumer Behaviour at Middlesex University London, UK.

Release date NZ

March 12th, 2019

Author

Audience

Professional & Vocational

Edition

1st ed. 2019

Illustrations

4 Illustrations, black and white; XIX, 109 p. 4 illus.

Pages

109

ISBN-13

9783030126070

Product ID

29072077

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here