Business & Economics Books:

Small Store Survival

Success Strategies for Retailers

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Small Store Survival by Arthur Andersen LLP
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A Big 6 accounting firm offers independent retailers the know--how to succeed Over 100,000 retail business failed since1990. How can the small store make it against the giants--and avoid becoming one more statistic? The retail experts at Arthur Andersen conducted a study to determine what stores are doing now and what they can do to improve their chances of success. The findings led to this in--depth survival plan for independent retailers. It addresses key store functions: marketing, merchandising, operations, general management, human resources, and finance. * Provides case studies on the problems faced by various types of store formats, including appliance/electronic, pharmacy, and apparel ARTHUR ANDERSEN (Chicago, Illinois) is one of the country's premier accounting and business consulting firms.

Author Biography

ARTHUR ANDERSEN LLP is a multidisciplinary professional services firm that provides client service through economic and financial consulting, business consulting, tax and business advisory services, and audit and business advisory services. Its professionals combine extensive technical competence and industry experience with innovative and progressive thought to assist clients in improving business performance. Arthur Andersen is a business unit of Andersen Worldwide, the world's largest professional services provider, with more than 91,000 personnel in more than 75 countries. Its global practice is conducted by member firms in 371 locations.
Release date NZ
December 31st, 1996
Country of Publication
United States
John Wiley & Sons Inc
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