This book will reveal a strategy that positions you to know and, therefore, be able to precisely meet the needs and wants of your current customers and target market. As a result, you will maximize sales, profits and long-term competitive advantage. It will show you how you can strategically utilize a customer and market survey system to gather high-impact market intelligence and simultaneously strengthen your relationships with your target market and current customers. The book includes: how to leverage an intimate knowledge of your market to optimize the impact on your sales; an understanding of what a comprehensive, strategic customer and market survey process is; the surprising ways that your business will benefit from implementing strategic surveys; an overview of strategic surveys; how to use surveys to create relationships with your current and prospective customers so that they cannot wait to spend their money with you; how you can use surveys effectively with your current customers; high impact ways to use surveys in evaluating the potential of new products or services you are considering; ways to use market survey strategies to create greater competitive advantage; what not to do when you implement this customer and market survey strategy, and how to get the most out of using this survey strategy. If you already use customer or market surveys, in this book you will find new ideas on more effective ways to use surveys to get better business results. If you are not currently a user of customer or market surveys, no problem! There are plenty of "mini-processes" and lists offered throughout the book. These will show you what to do to get started. You will increase your sales and profits and build a firm foundation for future success when you implement this strategy. You will take your business to the next level, no matter what your use of customer or market surveys has been in the past.
Author Biography:
Marie Kane has been an entrepreneur, strategic business consultant and executive coach since 1981, following her career as an executive level manager. Her areas of consulting expertise include customer and market surveys, strategic thinking and planning, operational planning, results tracking, leadership and management development, team development and change management. Marie helps companies engage their customers and market more effectively to increase sales, profits and long-term competitive advantage. Marie has worked with organizations from small to Fortune 500 companies, in both the public and private sectors, in a variety of industries. She also volunteers her professional services to specific non-profit organizations as a contribution to the community. Marie is author of The Crucial Difference Between Teams and Work Groups and How To Make Them More Effective, 2004, the creator of the TEAMS team assessment and development process (1997), the creator and facilitator of The Leader's Way - Discovering the Inner Art of Leadership program (1997), the author of an extended series on leadership and the qualities of leaders for Competitive Edge Magazine in 2000 and 200, including extensive interviews with CEO's and other leaders, and a major contributor to the Executive Guide to Strategic Planning (1987) and Executive Guide to Operational Planning (1988), Jossey-Bass Publishers. Marie's work on customer and market surveys, teams, leadership and other areas has been published by: Competitive Edge Magazine, The CEO Refresher, The Institute of Chartered Financial Analysts of India, and Sabah Business (a business magazine published by one of the leading newspapers in Turkey). Marie has also been published by RMIT University (Melbourne, Australia), Leader Values, and Capital Magazine, with a circulation of 40,000 to business leaders in the Middle East, Africa, India, Pakistan and the CIS each month. An avid reader and nature lover, Marie resides in Atlanta, GA www.MarketRelationshipMastery.com
