By the end of the decade, styles, markets, materials, demographics, inspirations and the very definition of fashion had been transformed. The young generation wanted informal but stylish clothes, and self-expression was paramount. 'Fashion' had given way to 'style'. Jonathan Walford charts these revolutions, from London's mod 'youthquake' to the ye-yes in Paris via the flower children and Afro movement in the US, and shows how a new internationalism changed the fashion landscape, as London, New York, Florence, San Francisco, Hong Kong, Madrid and Rome challenged the dominance of Paris haute couture.

Author Biography

Jonathan Walford has held curatorial positions with several institutions, including the Bata Shoe Museum in Toronto, of which he was founding curator. He now runs his own company, Kickshaw Productions, which promotes the history of fashion through a variety of media and venues.