If you are a massage therapist who wants to transition yourself out of the treatment room and actually RUN your business, this book is for you. If you already have a massage team and can't seem to get everyone on the same page, this book is for you. If you are thinking about starting a massage business and want to make sure you start things off on a stable foot, this book is for you. Starting a massage practice is relatively easy. Sustaining one is not. Many massage therapists and owners jump into starting a massage practice without dedicating time and attention to creating formal standards, procedures or policies. Unfortunately, this causes many of them to burn out, deliver inconsistent service to the client, and creates a poor work environment for employees. This book walks massage business owners through developing the backend of their business without feeling so overwhelmed. It also includes two bonus chapters: How to recruit and train your team to deliver an amazing service to every client every time.How to analyze relevant Key Performance Metrics and Indicators in order to make informed decisions about what to do next.