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Services Marketing: Text, Cases and Readings on Paperback by Christopher H. Lovelock
Services Marketing: Text, Cases and Readings on Paperback by Christopher H. Lovelock
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Services Marketing

Text, Cases and Readings
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Description

Combining conceptual rigor with real-world and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries.

Table of Contents

1. Understanding Services2. Strategic Issues in Services Marketing3. Tools for Service Marketers4. Challenges for Senior Management
Release date NZ
February 2nd, 1996
Audience
  • Professional & Vocational
Country of Publication
United Kingdom
Edition
3rd Revised edition
Illustrations
illustrations facsimiles, map
Imprint
Pearson US Imports & PHIPEs
Pages
660
Publisher
Pearson Higher Education
ISBN-13
9780134613772
Product ID
13451768

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Used but with signs of wear. May not contain original manuals and packaging.
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