Service Management and Marketing Principles Image close
Service Management and Marketing Principles on Hardback by Jay Kandampully
Service Management and Marketing Principles on Hardback by Jay Kandampully
Show Hide Adult Content
Service Management and Marketing Principles close

Non-Fiction Books:

Home  
Books  
Non-Fiction  
Reference  
General Studies  
Area / regional studies

Service Management and Marketing Principles

Competing in the Service Economy
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Hardback
$509.00
Releases

Pre-order to reserve stock from our first shipment. Your credit card will not be charged until your order is ready to ship.

Available for pre-order now
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $127.25 with Afterpay Learn more

6 weekly interest-free payments of $84.83 with Laybuy Learn more

Pre-order Price Guarantee

If you pre-order an item and the price drops before the release date, you'll pay the lowest price. This happens automatically when you pre-order and pay by credit card or pickup.

If paying by PayPal, Afterpay, Laybuy, Zip, Klarna, POLi, Online EFTPOS or internet banking, and the price drops after you have paid, you can ask for the difference to be refunded.

If Mighty Ape's price changes before release, you'll pay the lowest price.

Availability

This product will be released on

Delivering to:

It should arrive:

  • 14-21 June using International Courier

Description

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience. This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric management; managing service workers; integrating human touch with high-tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world. This book will be useful for students, researchers, and instructors of business management, marketing, commerce, and economics. It will also be of interest to professionals working in healthcare, retail, financial services, government hospitality, leisure, tourism, and other services.

Author Biography:

Jay Kandampully is Professor of Service Management and Hospitality in the Department of Human Sciences at the Ohio State University, USA. David J. Solnet is Professor of Service Management and Service Work at University of Queensland, Business School, Australia.
Release date NZ
June 7th, 2024
Audience
  • Tertiary Education (US: College)
Illustrations
8 Tables, black and white; 22 Halftones, black and white; 22 Illustrations, black and white
Pages
234
ISBN-13
9781032603704
Product ID
38433809

Customer previews

Nobody has previewed this product yet. You could be the first!

Write a Preview

Explore more by Jay Kandampully

See all books by this author

Service Management and Marketing Principles by Jay Kandampully
$137.00
Service Management and Marketing Principles
by Jay Kandampully ~ Paperback / softback
Pre-order - out 7 Jun 2024
Service Management Principles for Hospitality and Tourism by Jay Kandampully
$367.00
Service Management Principles for Hospitality and Tourism
by Jay Kandampully ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Customer Experience Management: Enhancing Experience and Value through Service Management by Jay Kandampully
$367.00
Customer Experience Management: Enhancing Experience and Value...
by Jay Kandampully ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Service Management in Health and Wellness Services by Jay Kandampully
$340.00
Service Management in Health and Wellness Services
by Jay Kandampully ~ Paperback / softback
Available - Usually ships in 3-4 weeks

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Non-Fiction >
Reference >
General Studies >
Area / regional studies
Books >
Business & Economics >
Economics
Books >
Business & Economics >
Business & Management >
Sales & Marketing
Books >
Business & Economics >
Business & Management >
Sales & Marketing >
Sales & marketing management
Books >
Business & Economics >
Industry Studies >
Distributive industries
Books >
Business & Economics >
Industry Studies >
Service industries
Books >
Business & Economics >
Industry Studies >
Service industries >
Tourism industry
Books >
Business & Economics >
Industry Studies >
Service industries >
Financial services industry
Books >
Sports & Outdoors