When Passion Meets Opportunity, Success Is a "Natural" ...Eventually A philosopher once said, "Luck is what happens when preparation meets opportunity." Stephanie Blackwell puts it a little differently: Success is what happens when passion meets serendipity. You need passion and you also need the right opportunity. That's the magic formula. Still, success doesn't happen overnight. Serendipity or Passion? tells the tale of the growth of Aurora Products from a tiny backroom operation with four employees to a thriving, nationally known packager of all-natural foods with over 200 employees. It's not a book of business lessons; rather, it's a collection of stories with business lessons embedded in them. She hopes fellow entrepreneurs will gain value from her experiences, but most of all, she hopes everyone enjoys the ride—as she has!