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Semiotics: The Basics by Daniel Chandler
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Semiotics: The Basics

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Description

This fourth edition of the bestselling textbook, now available in print, eBook, and audiobook, has been fully updated, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: what are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? The fourth edition of Semiotics: The Basics focuses in particular on its application to communication and cultural studies. It has been extensively revised and extended, with an entirely new section on cognitive semiotics, many more illustrations, and a new glossary. With updates to theory, further examples, and suggestions for review and further reading, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media, and cultural studies.

Author Biography:

Daniel Chandler is an Emeritus faculty member at Aberystwyth University and a consultant in marketing semiotics. He is also the senior compiler of A Dictionary of Media and Communication (3rd edition, Oxford University Press, 2020) and A Dictionary of Social Media (Oxford University Press, 2016).
Release date NZ
May 27th, 2022
Pages
384
Edition
4th edition
Audiences
  • Postgraduate, Research & Scholarly
  • Undergraduate
Illustrations
10 Tables, black and white; 50 Line drawings, black and white; 50 Illustrations, black and white
ISBN-13
9780367726539
Product ID
35339169

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