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Semiotics: The Basics by Daniel Chandler
Semiotics: The Basics by Daniel Chandler
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Semiotics: The Basics

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Description

This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies.

Author Biography:

Daniel Chandler is an Emeritus Lecturer in the department of Theatre, Film and Television Studies at Aberystwyth University and a consultant in marketing semiotics.
Release date NZ
June 7th, 2017
Audience
  • Tertiary Education (US: College)
Edition
3rd edition
Illustrations
8 Tables, black and white; 45 Illustrations, black and white
Pages
332
ISBN-13
9781138232938
Product ID
26782052

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