Most professionals don't realize they're making major mistakes with their wardrobe that could cost them clients, money, and influence. Why? They don't look the part. This is not about faking it until you make it. This is not "Dress for the job you want, not the job you have." No! Gone are the days of making a good first impression. It is time to make the right impression the first time. When you enter a room, your image makes the first (and loudest) statement about who you are, and it could be sending the wrong message. In Secrets of a Well Dressed Brand, Toi Sweeney will show you how to use your wardrobe as a business and career strategy to create the right brand image and increase your perceived value. Perceived value refers to a customer's evaluation of not only your product and services, but their opinion and evaluation of you. In this book you'll learn to: - Analyze and refine your wardrobe to align with your brand image. - Understand the psychology behind first impressions and how to make yours count. - Leverage your clothing choices as a key component of your business and career strategy. It's time to embrace the power of dressing with intention and strategy. This book lays the foundation for personal branding and helps you level up, show up, and shut. it. down. This is the secret weapon you've been waiting for! It's time to become a Well Dressed Brand.