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Screening China's Soft Power
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Screening China's Soft Power

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Description

Promoting China's cultural soft power by disseminating modern Chinese values is one of the policies of President Xi Jinping. Although, it is usually understood as a top-down initiative, implemented willingly or unwillingly by writers, filmmakers, artists, and so on, and often manifesting itself in clumsy and awkward ways, for example, the concept of "the Chinese dream," intended to rival and perhaps appeal more strongly than "the American dream," modern Chinese values are in fact put forward in many ways by many different cultural actors. Through analyses of film festivals, CCTV, Confucius Institutes, auteurs, blockbusters, reality TV, and online digital cultures, this book exposes the limitations of China's officially promoted soft power in both conception and practice, and proposes a pluralistic approach to understanding Chinese soft power in local, regional, and transnational contexts. As such, the book demonstrates the limitations of existing theories of soft power, and argues that the US-derived concept of soft power can benefit from being examined from a China perspective.

Author Biography:

Paola Voci is an Associate Professor in the Department of Languages and Cultures at the University of Otago. Luo Hui is a Lecturer in Chinese Studies in the School of Languages and Cultures at the Victoria University of Wellington.
Release date NZ
December 12th, 2019
Audiences
  • General (US: Trade)
  • Tertiary Education (US: College)
Contributors
  • Edited by Luo Hui
  • Edited by Paola Voci
Illustrations
6 Tables, black and white; 32 Halftones, black and white
Pages
266
ISBN-13
9780367877552
Product ID
32396693

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