Scaling the Tail: Managing Profitable Growth in Emerging Markets

Name: Scaling the Tail: Managing Profitable Growth in Emerging Markets
SKU: 23053450
Price: 148.00 NZD
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Description

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Author Biography:

Author Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School, China. Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA. Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst & Young, UK.

Release date NZ

August 6th, 2015

Author

Audience

Professional & Vocational

Edition

1st ed. 2015

Illustrations

XVI, 163 p.

Pages

163

Dimensions

140x216x14

ISBN-13

9781137543530

Product ID

23053450

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