Ten companies attacked the Car TV market in the US in the last ten years. Six of them made it to the market. KVH, Sirius Satellite Radio, RaySat, Qualcomm MediaFLO, AT&T & ICO. Each company brought its own ideas about the technology, Go-To-Market strategy and price offerings. Yoel Gat was responsible for two of those attempts, and was a passionate observer at the others. This is their story Now, at the dawn of the age of Ka band satellites those lessons could prove to be very beneficial in launching such services in other world markets. Satellite TV on-Wheels is also a fascinating story about the magic of launching innovative consumer products. It is not a business book. It is a real-life business thriller, about the roller-coaster of building new technologies, companies & categories. Yoel Gat was a co-founder and CEO of Gilat Satellite Networks 1987-2003. Founder, Chairman and CEO of RaySat 2003-2009. Since 2007, he also assumed the role of Chairman and CEO of RaySat Broadcasting Corporation, the company that provided the AT&T CruiseCastsm service. In 2011, Yoel founded SatixFy Limited, a Hong Kong based fabless semiconductors company that designs and markets an ASIC based SoC (System on Chip) for broadband satellite communication.