Dr. Maurice O'Sullivan has worked in the food industry as a flavor chemist for Diageo Baileys and Guinness as well as holding the position of Global Regulatory Affairs Manager for Diageo Baileys. He has also worked as a food technologist and product development scientist for Dawn Farm Foods. He has a Ph.D. in Sensory and Consumer science from the Department of Food Science, University of Copenhagen, Denmark as well as MSc. and BSc. Degrees in Food Science and Technology from University College Cork (UCC). Currently he is working in the School of Food and Nutritional Sciences, University College Cork as a Senior Lecturer, as well as managing sensory and flavour based projects involving a diverse selection of products. He has published over 200+ research papers as well as +100 conference presentations and 46 book chapters. He collaborates extensively with the food industry on varied product optimization and development projects. He is a member of the European Sensory Network (ESN) as well as research coordinator for the FoodUnique network. He is also the author of A Handbook for Sensory and Consumer Driven New Product Development: Innovative Technologies for the Food and Beverage Industry (331 pages) with Elsevier/Woodhead Publishing Ltd., United Kingdom.