This is the fast track route to mastering all aspects of sales promotion. This title covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. It includes examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi. It includes a glossary of key concepts and a comprehensive resources guide. "ExpressExec" is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's s smartest thinkers. "ExpressExec" is organised into ten core subject areas making it easy to find the information you need: Innovation; Enterprise; Strategy; Marketing; Finance; Operations and Technology; Organizations; Leading; People; and, Life and Work.
"ExpressExec" is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
DAVID HORCHOVER has worked for several blue chip companies, including the UKa s Institute of Export, as Sales and Marketing Director. He writes and lectures widely on marketing topics and holds the Chartered Institute of Marketinga s Presidenta s Award.