James Roughton CSP, CRSP, R-CHMM, CET, Certified Six Sigma Black Belt, is an experienced Safety Professional with in-depth knowledge of the use of Social Media to help improve productivity. He is an accomplished speaker, author, and writer who develops and manages his websites providing a resource network for small businesses, http://www.safetycultureplusacademy.com. Nathan Crutchfield CPCU, ARM, ARP, has provided expertise to a broad array of clients that include public entities, associations, and general industry. He was awarded the National Safety Council’s “Distinguished Service to Safety Award” in 2001 and served on the National Safety Council Board of Directors in 1993 to 1995; and was a Vice President, with major risk management and insurance brokerage for over 20 years. He co-authored Job Hazard Analysis, A Guide for Voluntary Compliance and Beyond. Michael Waite, Ed.D. is a professor emeritus of public health at Fresno State. Formerly, he was the program coordinator in the Environmental/Occupational Health and Safety degree option, Department of Public Health. Dr. Waite has created and authored numerous state-of-the-art resources including software and website programs (co-authored F.A.C.T. Finding © and PowerAnalysis ©). Dr. Waite served on the Board of Directors of the National Safety Council and was a recipient of the National Safety Council’s Distinguished Service to Safety Award in 2001.