Routledge Handbook of Sports Sponsorship

Name: Routledge Handbook of Sports Sponsorship
SKU: 1683456
Price: 188.00 NZD
Availability: InStock

Successful Strategies

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Paperback / softback

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Description

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes: / Sports marketing and sports management theory. / Stage by stage analysis of the sponsorship process /The roles of different key stakeholders in the process / Thorough explanation of copyright and contract law for sports sponsorship / Major international sports sponsorship case-studies examined from concept stage through to post-event analysis. The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management.

Author Biography:

Alain Ferrand is Head of the Department of Sports Management at the University of Lyon, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome. Luiggino Torrigiani is "Solar Impulse" project marketing and sponsorship Director, International Sports Marketing consultant and lecturer. He is former International Cycling Union (UCI) and Fédération Internationale de Volley-Ball (FIVB) Marketing Director. Andreu Camps i Povill is Professor and General Director at the L'Institut Nacional d’Educació Física de Catalunya, Barcelona, and a practising sports lawyer.

Release date NZ

November 17th, 2006

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Contributors

Translated by Elizabeth Christopherson
Translated by Pierre Francois Lalonde

Illustrations

54 Tables, black and white; 26 Line drawings, black and white; 80 Illustrations, black and white

Pages

288

Dimensions

174x246x16

ISBN-13

9780415401111

Product ID

1683456

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