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Rhetoric by Adina Arvatu
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Rhetoric

The Art of Persuasion
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Description

What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, illustrated by Merrily Harpur, rhetoricians Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the time-tested techniques of this elegant and ancient art. "Fascinating" FINANCIAL TIMES. "Beautiful" LONDON REVIEW OF BOOKS. "Rich and Artful" THE LANCET. "Genuinely mind-expanding" FORTEAN TIMES. "Excellent" NEW SCIENTIST. "Stunning" NEW YORK TIMES. Small books, big ideas.

Author Biography:

Adina Arvatu is a specialist in philosophy and comparative literature, living in Melbourne, Australia. Andrew Aberdein is Professor of Philosophy at the School of Arts and Communication, Florida Institute of Technology.
Release date NZ
March 15th, 2022
Pages
64
Audience
  • General (US: Trade)
Dimensions
140x168x10
ISBN-13
9781952178283
Product ID
35667321

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