Pricing your services/products is the most important decision when you are looking to sell something online. The Internet offers customers thousands of choices, so you need to be on par with your competitors. Price completely determines how long you can stay in the market. You should have a clear idea of the price. How far can you push it? How often should I check prices? Much depends on how you handle this stage of your business. First, you need to identify a group of consumers, then estimate how much they are willing to pay for your service or product. But apart from that, you also have to make sure you are making a profit for yourself. And often these two requirements can conflict. Different people price products in different ways. Some are science-based, some are not. This is a procedure that works based on the understanding of production costs, customer expectations and other players in the field.