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Reverse Psychology Marketing on Hardback by I. Sinha
Reverse Psychology Marketing on Hardback by I. Sinha
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Reverse Psychology Marketing

The Death of Traditional Marketing and the Rise of the New “Pull” Game
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Description

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.

Author Biography:

INDRAJIT SINHA is Washburn Research Fellow and Associate Professor of Marketing at the Fox School of Business and Management at Temple University, Philadelphia. He has also worked in the management consulting practice of Deloitte & Touche and his articles have appeared in several leading marketing and strategy journals including the Harvard Business Review. THOMAS FOSCHT is Associate Professor of Marketing in the Department of Marketing and Retailing at the University of Graz, Austria. He currently serves as the Vice Chairman of the department, as Co-director of the EMBA programm
Release date NZ
November 22nd, 2006
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Illustrations
5 Illustrations, black and white; XIV, 198 p. 5 illus.
Pages
198
Dimensions
140x216x16
ISBN-13
9780230507548
Product ID
1766426

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Reverse Psychology Marketing by I. Sinha
$153.00
Reverse Psychology Marketing
by I. Sinha ~ Paperback / softback
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