Business & Economics Books:

Rethinking Rational Choice Theory

A Companion on Rational and Moral Action
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Hardback
$299.00
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Description

The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.

Author Biography:

JAN DE JONG lectured on Economics in the Department of Economics and Business Administration at the University of Amsterdam, The Netherlands. He has published extensively on Labour Market Theories, Youth Unemployment, and Ethics and Economics.
Release date NZ
December 12th, 2011
Author
Audience
  • Professional & Vocational
Illustrations
XIII, 355 p.
Pages
355
Dimensions
152x229x27
ISBN-13
9780230277151
Product ID
10841395

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