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Retail Product Management

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Retail Product Management

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Format

Paperback / softback

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Retail Product Management by Rosemary Varley
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Description

Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, this book also examines the practical elements of product management. It incorporates significant new chapters and integrates discussions on the relationship between the product and its selling environment, and the overall retail brand. Building on the foundations of the highly successful first edition, this book uses a broad range of up-to-date case studies and practical examples from a variety of retail sectors to give a clear and concise introduction to retail product management.

Author Biography

Rosemary Varley is a senior lecturer within the Department of Management and Marketing at the Huddersfield University Business School, where she teaches a wide range of retail management and marketing modules. Prior to her academic career, she worked in product management and buying in a variety of retail sectors.
Release date NZ
December 19th, 2005
Country of Publication
United Kingdom
Edition
2nd New edition
Illustrations
57 Line drawings, black and white; 19 Halftones, black and white; 10 Tables, black and white
Imprint
Routledge
Pages
268
Dimensions
170x245x15
ISBN-13
9780415327152
Product ID
1682398

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