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Retail Power Plays on Hardback by Michael Jary
Retail Power Plays on Hardback by Michael Jary
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Retail Power Plays

From Trading to Brand Leadership
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$152.00
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Description

How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the 21st century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.
Release date NZ
June 24th, 1997
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Illustrations
XVI, 280 p.
Pages
280
Dimensions
140x216x27
ISBN-13
9780333685273
Product ID
1725188

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