Prashant Chaudhary is working as an Associate Professor at Indira School of Business Studies PGDM, Pune. Prior to this, he worked with the School of Retail Management of Symbiosis Skills and Professional University, Pune, and a couple of other educational institutions imparting quality education in the arena of business and management. He also brings valuable insights through his work experience in the corporate world through his elaborate association with several MNCs, including Vedanta Group Sterlite Copper (I) Ltd, Kansai Nerolac Paints Ltd, Dubai-based Landmark Group Lifestyle International Pvt Ltd and Häfele India Pvt Ltd.  The author comes with a highly enriching experience in fashion retailing through his association with Lifestyle International, which is the retail wing of Dubai-based conglomerate, the Landmark Group. He has leveraged that exposure and experience for enhancement and enrichment of the content of this text—with a pragmatic approach. As mentioned earlier, the author has a good experience in academics as well, which he has leveraged to strengthen the “conceptual” component of the text and used the tried-and-class-tested pedagogy and content to bring clarity to the subject matter.  Dr Chaudhary has done his PhD from one of the leading universities in India in the same subject domain. He has published several research papers and case studies in the research journals of international repute (indexed in ABDC and Scopus). Besides this book, he has also authored another book titled Selling and Negotiation Skills: A Pragmatics Approach, which is one of the very contemporary and best-selling titles in the subject area, published by SAGE Publications. He is the recipient of the “Innovative Educator Award” conferred by Valia Centre of Excellence, Mumbai, in collaboration with The Hindu Business Line. He has also been awarded the membership of the highly prestigious “London Journal Press” for his exceptional contribution to industry and academia through his research.  As far as hobbies are concerned, the author loves traveling to exotic places and has a passion for reading, writing, acting, theatre, and watching movies.