REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Name: REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
SKU: 3487072
Price: 66.00 NZD
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Description

Jack Trout's timely follow up to his landmark work, Positioning! Competitiveness is at an all-time high and technology is driving change at exponentially faster and faster rates. Now is the time when marketers must revisit their positioning of products, brands, and organizations to meet the new demands of a transformed economy. Repositioning explains how readers can evolve their original positioning to manage these changes in terms of marketplace perception of their products. Sure to be one of Trout's most important works, the book offers specific advice on how to attack and weaken competitors when and where they are most vulnerable.

Author Biography:

Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.

Release date NZ

December 16th, 2009

Author

Audience

Professional & Vocational

Pages

224

Dimensions

122x249x8

ISBN-13

9780071635592

Product ID

3487072

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