A former PR in London, when Margot Raggett saw a poached elephant in late 2014, she was so moved by that incident, that she founded the Remembering Wildlife project. This was a 'live-aid' moment for wildlife photographers, coming together for a fund-raising book entitled Remembering Elephants. Such was the success of this book that it was quickly followed up by Remembering Rhinos, Remembering Great Apes and Remembering Lions with Remembering Cheetahs due for publication in 2020. So far, more than 150 photographers have contributed to the series under the banner of 'Wildlife Photographers United', selling more than 16,000 copies and raising more than USD $800,000 for conservation projects in Africa and Asia.