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Remarkable Brand Experiences by Deborah Saunders
Remarkable Brand Experiences by Deborah Saunders
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Remarkable Brand Experiences

How the Best Brands Gain Advantage with Outstanding Customer Experiences
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Description

In this book, you'll discover what is meant by the Branded Customer Experience, why it’s so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from companies that are getting it right, and simple steps that companies can start taking today to deliver a customer experience that is not only efficient, but reflects (and never loses sight of) what is distinctive and desirable about the brand.

Author Biography:

Deborah Saunders is a passionate advocate of customer experience, and its essential role in building strong and enduring brands. With over 20 years’ experience in marketing and strategy consulting, she has worked with businesses big and small, across three continents, in helping them transform the way they interact with customers and create strong brands.
Release date NZ
June 22nd, 2025
Audience
  • Professional & Vocational
Pages
224
ISBN-13
9781292142135
Product ID
26521256

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