Relationship Marketing

Name: Relationship Marketing
SKU: 2373755
Price: 109.00 NZD
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Paperback / softback

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Description

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Author Biography:

Martin Christopher, Adrian Payne, David Ballantyne

Release date NZ

October 30th, 2002

Author

Audience

Professional & Vocational

Pages

264

Dimensions

156x234x13

ISBN-13

9780750648394

Product ID

2373755

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