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Relationship Marketing on Hardback
Relationship Marketing on Hardback
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Relationship Marketing

Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
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Hardback
$157.00
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  • Around 25 Jun - 5 Jul using International Courier

Description

Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Release date NZ
January 24th, 2000
Audience
  • Professional & Vocational
Contributors
  • Edited by Thorsten Hennig-Thurau
  • Edited by Ursula Hansen
Edition
2000 ed.
Illustrations
24 Tables, black and white; XVII, 462 p.
Pages
462
Dimensions
156x234x26
ISBN-13
9783540669425
Product ID
2495262

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