What is a Reader's Guide? This Reader's Guide, by Walter McDonald, delivers a practical introduction to Achieving Dealer Excellence in Dealer Distributor Performance, guiding readers towards a thorough understanding of the text. You will see the back story and gain insights as to why each section is important. This Guide pinpoints highlights areas that could be especially valuable to you in your dealer business. I detail what actions you can take to gain and maintain significant competitive advantage. This Reader's Guide provides the background story and Walter's aspirations that this work will help you become more successful. Keep in mind, at 377 pages, Achieving Excellence in Dealer/Distributor Performance is a very comprehensive text. So, please take your time. Walter suggests you read one section and then reflect on the management tools and best practices presented. Use post-it notes to mark pages you would like to discuss with him. Walter would welcome your questions and comments: walt@mcdonaldgroupinc.com