Business & Economics Books:

Public Relations

Sorry, this product is not currently available to order

Here are some other products you might consider...

Public Relations

Strategies and Tactics

Format

Paperback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Public Relations: Strategies and Tactics by Glen Cameron
Unavailable
Sorry, this product is not currently available to order

Description

Using real-life case studies,Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, "Conflict Management: Dealing with Issues, Risks and Crises," lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators.

Table of Contents

ROLE. 1. What is Public Relations. 2. Evolutions of Public Relations. 3. Ethics and Professionalism. 4. Public Relations Departments and Firms. PROCESS. 5. Research. 6. Program Planning. 7. Communication. 8. Evaluation. STRATEGY. 9. Public Opinion & Persuasion. 10. Crisis Communications & Risk Management. 11. The Audience & How to Reach It. 12. Public Relations and the Law. 13. New Technologies in Public Relations. TACTICS. 14. News Releases, Newsletters & Brochures. 15. Radio, Television & the Web. 16. Presentations & Speeches. APPLICATION. 17. Corporations. 18. Politics & Government. 19. International Public Relations. 20. Nonprofit Organizations. 21. Education. 22. Entertainment, Sports & Travel.
Release date NZ
July 1st, 2005
Country of Publication
United States
Edition
8th revised International ed
Illustrations
Illustrations (some col.), ports. (some col.)
Imprint
Allyn & Bacon
Pages
640
Dimensions
204x253x24
ISBN-13
9780205450725
Product ID
1753484

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...