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Public Relations Practices

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Public Relations Practices

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Description

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.
Release date NZ
December 29th, 2012
Audience
  • Tertiary Education (US: College)
Country of Publication
United States
Edition
United States ed of 8th revised ed
Illustrations
black & white illustrations
Imprint
Prentice Hall
Pages
288
Publisher
Pearson Education (US)
Dimensions
178x231x10
ISBN-13
9780133127645
Product ID
20797930

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