Business & Economics Books:

Public Relations

The Complete Guide

Format

Hardback

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Public Relations by Joe Marconi
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Description

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with "one voice" in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall - and potential buyers are less moved by what they view as "sales messages" - effective PR will only grow more vital. An excellent resource for professionals in every field, The Executive's Guide to Public Relations provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.
Release date NZ
June 25th, 2004
Author
Country of Publication
United States
Illustrations
Illustrations
Imprint
South-Western
Pages
386
Dimensions
152x231x36
ISBN-13
9780324203042
Product ID
1824514

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