Non-Fiction Books:

Public Opinion

Developments and Controversies in the Twentieth Century
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Description

A survey of the historical roots, theoretical foundations and normative claims of 20th-century conceptualizations of public opinion. It re-analyzes leading traditions, such as those of Lippmann, Dewey and Noelle-Neumann, and reinvents some justly ignored ones, such as Tsnnies, Harrisson, and Wilson. The book critically examines popular modern research strategies such as polling and the "spiral of silence" model and looks at the role of the mass media in the formation and expression of public opinion.

Author Biography:

Slavko Splichal is professor of mass communications and public opinion at the University of Ljubjana and director of the European Institute for Communication and Culture.
Release date NZ
August 5th, 1999
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Pages
384
Dimensions
151x230x21
ISBN-13
9780847691630
Product ID
5327996

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