Psychoanalytic Accounts of Consuming Desire

Hearts of Darkness

By:

John Desmond

Format:

Paperback / softback

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Description

Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research.

Author Biography:

JOHN DESMOND is a reader in management at the University of St. Andrews, UK. He was born in Derry and currently lives equably in exile in Scotland with his wife Fiona. John's other books are Consuming Behaviour (Palgrave, 2003) and Fundamentals of Marketing (2007), co-authored with Marilyn Stone.

Release date NZ

November 28th, 2012

Author

John Desmond

Audience

Professional & Vocational

Edition

1st ed. 2013

Illustrations

XV, 293 p.

Pages

293

ISBN-13

9781349321780

Product ID

25077532

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