This fascinating book, illustrated with nearly 200 ads, exposes the hidden messages and social meanings of contemporary advertising. Cortese transcends the typical observations on such issues as sex and sexism, race, and stereotyping. Instead, he reveals how advertising images of women and minorities are manipulated to capitalize on current trends - but often with disturbing results.
Anthony J. Cortese's previous writings on advertising have led to interviews on ABC's 20/20. He lives in Dallas where he is professor of sociology at Southern Methodist University.