Proven Strategies for Success People often refer to the 4 P's of Marketing as; Price, Product, Place and Promotion, but in this fascinating book these 4 P's have a new twist; People, Passion, Pioneering and... Purple! So if you are looking for help from a theoretical textbook, then please don't buy this book. If however you are looking for a down to earth approach with proven strategies for success...proceed to payment, you've just found it. If you've got a great idea for starting a business or already have a business but want to take it to the next level, this book will benefit you. It covers everything from; understanding who your customers are, how to communicate with them and what media to use to speak to them. It also deals with the stuff that people often forget such as; how do you keep yourself on-track and pursue your own personal development so your business keeps growing. Within these pages you will receive valuable business insights and essential quick tips to help propel your business forward. About Judith... Judith Wright was born and bred in Yorkshire and is renowned for her no nonsense, straight forward approach to life and regularly entertains audiences speaking about her 'journey' through life and business. When she's not doing that, you can find her heading up a successful marketing agency that works with clients from across the region, plus juggling home life as a wife, a mum with 2 daughters and 2 dogs. Hold on to your hair...this will be quite a journey!