Product Development For The Service Sector

Name: Product Development For The Service Sector
SKU: 3880018
Price: 128.00 NZD
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Description

How service industries can become more competitive by applying the principles of product developmentfrom bestselling and award-winning product development experts.. As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sectorget close to the customer, offer multi-dimensional solutions, provide high-quality support. But in todays highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturersemploying a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry.

Author Biography:

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario.

Release date NZ

October 22nd, 1999

Author

Audience

Professional & Vocational

Country of Publication

United States

Imprint

Basic Books

Pages

288

Publisher

Basic Books

Dimensions

236x162x22

ISBN-13

9780738201054

Product ID

3880018

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